AA Car Insurance
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Churchill was founded in 1989 and was one of the UK's first direct car insurance companies. From 1990 they started broadening their sales portfolio launching the churchill.com website and adding home insurance and then adding travel, pet, van , motorcycle and breakdown cover insurance to their brand. June 2003 saw Churchill being bought for £1.1 billion by the Royal Bank of Scotland Group already owners of Direct Line and Lombard Direct from it's previous owners Credit Suisse. Churchill have been using the bulldog in their insurance ads since 1994 and since 1996 this has evolved to the now familiar nodding dog.
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