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LV= launch new TV ads

LV=, the new branding for Liverpool Victoria have launched a series of new TV ads aimed at attracting new customers for their comprehensive insurance.

Managing Director John O'Roarke who came to Liverpool Victoria when it entered the brokerage business by buying over his ABC Insurance Solutions in September 2006 stated, "Unlike the PLCs we have no shareholders demanding ever-increasing dividends, so we really can put our customers first and offer very competitive prices."

O'Roarke went on to state that LV+ intend to become one of the UK's top 5 insurance companies.







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